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Diversity, Equity and Inclusion

Pride Live Enters Multi-Year Partnership with Comcast NBCUniversal Ahead of Stonewall National Monument Visitor Center Grand Opening 

Comcast NBCUniversal is a Founding Partner for the Visitor Center,  which opens to the public on June 28.  NBCUniversal will be the exclusive content partner for the Grand Opening, with content rolling out across its platforms throughout June and the coming months.  

June 27, 2024

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Pride Live – a leading social advocacy and community engagement organization for the LGBTQIA+ community – today announced a multi-year partnership with Comcast NBCUniversal in support of the Stonewall National Monument Visitor Center (SNMVC), the first LGBTQIA+ visitor center within the National Park Service that opens on June 28.   

Preserving history's pivotal moments requires collaboration with skilled storytellers. We're incredibly grateful to our partner, Comcast NBCUniversal, for their instrumental role in ensuring the legacy of Stonewall is documented for generations to come. Comcast NBCUniversal's platforms offer invaluable visibility for the Visitor Center and the important stories we’re sharing about the fight for equality. We are excited to share our story with their broad audiences and further bring the LGBTQIA+ movement to the forefront of entertainment through powerful narratives.

— Ann Marie Gothard, Chair of the Board of Directors, Pride Live

NBCUniversal is the official content partner for Pride Live and the SNMVC, documenting the road to the Visitor Center’s grand opening and live streaming the event. The company’s platforms will publish stories, air segments, and create content that profiles the people and organizations who have supported the opening, as well as firsthand accounts and other historical and timely stories about the fight for LGBTQIA+ equality. Following the opening, NBCUniversal will create rotating content and programming that will be featured at the Visitor Center throughout the multi-year partnership.   

On the 55th Anniversary of the Stonewall Rebellion, it is an honor to join Pride Live to build a space that honors the LGBTQIA+ community and its legacy in New York City. We’re proud to use the platforms of Comcast NBCUniversal, in particular the leading News brands of the NBCUniversal News Group, to shine a light on this important cause with our audiences nationwide, and to help give context to a whole new generation about this historic moment in the LGBTQIA+ history.

— Craig Robinson, Executive Vice President and Chief Diversity Officer, NBCUniversal

Comcast NBCUniversal’s partnership with Pride Live is part of Project Up, the company’s comprehensive initiative to advance digital equity and help build a future of unlimited possibilities. Backed by a $1 billion commitment to reach tens of millions of people, Project UP encompasses the programs and community partnerships across Comcast, NBCUniversal, and Sky that connect people to the internet, advance economic mobility, and open doors for the next generation of innovators, entrepreneurs, storytellers, and creators.  

The Visitor Center commemorates the Stonewall Rebellion of 1969 and the significant historical moments that preceded and followed in the Queer equality movement. Located at 51 Christopher Street, the SNMVC opens on June 28, 2024, marking the 55th anniversary of the historic Stonewall Rebellion that ignited the fight for full LGBTQIA+ equality.  

Culminating nearly six years of development and a $3.2 million investment, the SNMVC will serve as an educational resource, offering an immersive experience and a rich tapestry of LGBTQIA+ history and culture through a variety of engaging programs, including in-person and virtual tours, informative lecture series, captivating exhibitions, a dedicated theater space, and inspiring visual arts displays. Upon entering the space, visitors will have a multifaceted learning experience that speaks to today’s generations, encouraging them to carry forward the Stonewall legacy and the ongoing fight for full LGBTQIA+ equality.

Comcast NBCUniversal joins an influential network of Founding Partners of the SNMVC, including Google, American Association of Retired Persons (AARP), Adam Lambert, Amazon, Booking.com, Christina Aguilera, Donatella Versace, Henry R. Muñoz III and Kaia Ferrari, Hudson Yards, JPMorgan Chase, Kors Le Pere Foundation, Mellon Foundation, National Park Foundation, Visit Philadelphia, and Trans Tech Social. 

The Visitor Center will also serve as the home base for the Stonewall National Monument National Park Service Park Rangers. 

The SNMVC opens on Friday, June 28, and entry for the public is free of charge. For more information on the SNMVC, please visit https://stonewallvisitorcenter.org/.   

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