NBCUniversal Launches Latest Fan Experience to Celebrate Saturday Night Live's 50th Season

NBCUniversal is home to the most iconic and culture-defining programming that generates massive scale and engagement across all screens. With the appetite of loyal fanbases craving deeper connections, NBCUniversal is extending the culture of fandom into real-life immersive experiences for fans.  Through events like Jimmy Fallon’s Tonightmares, MSNBC Live!, Live sports matches like Premier League, Bravo Fan Fest, BravoCon and so much more, NBCUniversal is delivering once-in-a-lifetime live moments for super-fans to get closer to their favorite content and have a bigger communal experience around their passion points spanning a variety of genres. 

NBCUniversal collaborates with brand partners to authentically build 1-to-1 relationships with consumers in these IRL moments organically becoming part of the worlds we’ve built that would not be possible otherwise.    

The Immersive SNL50 Experience from January 30 – February 2

A new immersive, Studio 8H-inspired experience will give fans the chance to feel what it’s like to host the iconic comedy showcase. From the thrill of hearing your name announced as you burst through the stage doors to rolling your chair up to the Weekend Update desk, every attendee will experience both the on-camera magic and off-camera rush of SNL; with surprises and callbacks around every corner that celebrate 50 years of famed sketches and the signature spontaneous nature that’s defined the series since 1975.

The experience will run January 30-February 2 at Rockefeller Center. It is free and open to the public (ages 18 and up), and reservations will be available on a first-come, first-serve basis.

Previous NBCUniversal Fan Experiences 

Law & Order Station and Olivia Benson Plaza

From the interactive "Law & Order Station" pop-up in Boston, which invited attendees to explore three decades of riveting storylines and beloved characters, to the transformation of Rockefeller Plaza into "Olivia Benson Plaza" for the 25th anniversary of "Law & Order: Special Victims Unit," fans were treated to a vibrant immersion in the Law & Order universe.

At the Law & Order Station in Boston, visitors enjoyed exclusive merchandise, including customizable patches, and indulged in complimentary themed donuts and coffee from Kane's Donuts. Meanwhile, the Olivia Benson Plaza event in New York City featured free refreshments, a commemorative anniversary newspaper, and a limited-edition T-shirt, along with exciting trivia and unique photo opportunities. AdWeek recently awarded NBCUniversal with "The Best Use of Celebrity in An Experiential Activation" for Mariska Hargitay's appearance at Olivia Benson Plaza.

Bravo Fan Fest

Bravo Fan Fest an intimate one-day celebration where fans experienced themed activations, panels and photo opportunities with an all-star lineup of 25+ Bravolebrities from across the network’s hit franchise, including Below Deck Mediterranean, Married to Medicine, The Real Housewives of Atlanta, The Real Housewives of Beverly Hills, The Real Housewives of Miami, The Real Housewives of New York City, The Real Housewives of Potomac, The Real Housewives of Salt Lake City, Southern Charm, and Summer House.

Bravo Fan Fest brought the heat to Miami for a one-day, immersive experience full of incredible moments for fans and brand partners alike. On site, NBCU saw both a +54% lift in positive attendee impressions and a +30% boost in brand consideration for on-site sponsors. During Watch What Happens Live with Andy Cohen, the sponsor advertising was as emotionally engaging as the show itself and was +13% more emotionally engaging than non-sponsored advertising.

Jimmy Fallon Tonightmares