Telemundo Wraps Up 2024 Leading Spanish-Language Media Across Linear and Digital Platforms

Telemundo is closing 2024 as the leading Spanish-language media company cementing its dominance across genres and dayparts in linear television, coupled with record-breaking digital and social media performance. Fueled by its diverse content library and multiplatform offering including reality TV shows, scripted dramas, specials, news, and sports, Telemundo continues to deliver on its promise to create content for Latinos, by Latinos.

Telemundo ranked as the #1 Spanish-language broadcast network in Monday-Sunday primetime among total viewers (962,000) with its slate of regularly scheduled programming, delivering 13% year-over-year audience growth, while its Spanish-language competition declined. In digital, Telemundo achieved unprecedented success in 2024, breaking records with 434 million total hours consumed (26.6 billion video minutes)—an impressive +21% year-over-year growth. Digital growth in hours watched is driven by substantial gains across key platforms, including YouTube (+29%), FAST channels (+110%), and DMVPD services (+19%). Below are this year’s highlights:

Entertainment

Scripted Programming:

• Season 9 of El Señor de los Cielos (ESDLC) marked the 7th consecutive season ranked as the #1 Spanish-language TV program in its timeslot among adults 18-49 averaging 379,000 viewers, outperforming regularly scheduled programs on other Spanish-language TV competitors. Following the conclusion of ESDLC, El Conde premiered in the weekday 10 PM timeslot and continued Telemundo’s winning streak by ranking as the #1 Spanish-language TV program in the hour among adults 18-49 averaging 289,000 viewers during its full run.

Unscripted Programming:

• Telemundo was home to the most-watched primetime reality series on Spanish-language TV in 2024 with the top four programs ranked by total viewers: La Casa de los Famosos Season 4 (1.34M), Exatlon Season 8 (1.17M), La Isla (941K), and Top Chef Season 3 (931K).
• La Casa de los Famosos and Exatlon led viewership on Telemundo and its app, with significant growth in YouTube views and engagement, particularly for La Casa de los Famosos.

Daytime Programming:

• Hoy Dia is the only broadcast morning news program, regardless of language, with audience growth among total viewers vs. 2023, up +24% (283,000 vs. 229,000).
• Telemundo ranks as the #1 Spanish-Language television network in weekday afternoons from 1-5 PM among total viewers (513,000), averaging more viewers than the competition in 2024 with its daytime slate of regularly scheduled programming. Telemundo’s total viewers daytime audience grew +8% year-over-year as En Casa con Telemundo (+11%), Mesa Caliente (+1%), and Al Rojo Vivo (+4%) all attracted more viewers in 2024.

Live Specials:

• 2024 Billboard Mujeres Latinas en la Música on Sunday, June 9, averaged 897,000 total viewers and 192,000 adults 18-49, ranking #1 on Spanish-language TV in its 9-11 PM timeslot. The show also generated 61 million engagements, marking a +541% increase compared to 2023.
• 2024 Latin Billboard Music Awards averaged 741,000 total viewers and 225,000 adults 18-49, ranking as the #1 Spanish-language TV program in Total Day on Sunday, October 20. The award show achieved 111.6 million engagements, marking a 36% increase from 2023, the highest engagement for a Premios Billboard event ever.
• Telemundo had the #1 Spanish-language TV primetime entertainment special this year with Miss Universe averaging 2.1M Total Viewers. The 73rd Edition set a record with 242.9 million engagements, a 96% increase from last year—highest engagement for an entertainment special in Telemundo’s history.
• The Macy’s Thanksgiving Parade on Thursday, November 28, averaged 632,000 total viewers and 171,000 adults 18-49, ranking #1 on Spanish-language TV in its 8:30 AM-12 PM timeslot.

News

• Noticias Telemundo is the only 6:30 PM broadcast evening news program, regardless of language, with audience growth among total viewers vs. 2023, up +8% (957,000 vs. 887,000).
• Telemundo ranked #1 on Spanish-language TV during Noticias election coverage of both presidential debates and party conventions among total viewers.
• Noticias Telemundo also showed up strong during this election day, where the 6:30 PM news hour had unprecedented engagement via the Telemundo App – and captured over 50 million engagements – a 198% increase from 2020 – making it the highest engagement for a Presidential election in Telemundo’s history.
• Additionally, Telemundo is the only Spanish-language network with total viewers growth for afternoon and late-night newscasts. Mediodía viewership grew +17% (450,000 vs. 383,000) compared to 2023 while En la Noche is up +11% (431,000 vs. 389,000).

Sports

• Paris Olympics: This summer, the Paris Olympics reached 16 million cross-platform viewers with 3.9 billion minutes of content consumed across Telemundo, Universo, Peacock, and Telemundo digital streaming platforms, up +51% vs. Tokyo. Paris ranked as the most-streamed Olympics in Telemundo history, surpassing Tokyo with more than +600% growth in digital minutes and over +400% increase in social views and actions.
• Premier League: Telemundo delivered its most-watched Premier League game in network history with the March 10 match featuring Liverpool and Manchester City averaging 566K total viewers. Telemundo’s total viewers Premier League audience increased +8% compared to 2023 (256,000 vs. 236,000).
• El Súper Clásico (Chivas vs. América): Telemundo’s El Súper Clásico (Chivas vs. América) on March 16 ranked as Spanish-language TV’s #1 Liga MX regular season game in 2024 with 1.3 million total viewers and 658,000 adults 18-49. The match propelled Telemundo to rank as the #1 Spanish-language TV network in the Liga MX Clausura 2024 season in both demos.
• US Soccer: USA Men’s Soccer on Telemundo outperformed English-language coverage (TNT/TBS/TRUTV) by +21% among total viewers in 2024.

Digital

Telemundo App:

• Record Year: Reached 78.8 million total hours, a +8% increase vs. 2023.
• FEP Viewership: Full episode consumption hit 75 million hours, up +15% vs prior year.
• Record Months & Quarters: Top six months and two highest-performing quarters driven by ESDLC, Vuelve a Mi, El Conde, and Sin Senos Sí Hay Paraíso.
• Connected TV Growth: Connected devices saw +19% growth, now 66% of all hours watched.

Telemundo.com:

• 24/7 Livestream Success: La Casa de los Famosos Season 4 livestreams generated 5.7 million hours and 22.5 million starts.

Peacock:

• Record Streaming Year: 75 million hours, a +9% increase vs. 2023.
• VOD Highs: Generated 68.4 million VOD hours (+12% YoY)

FAST Channels:

• Reached the biggest year for Spanish-language FAST channel viewership on record with 29.2 million hours in 2024, up +111% vs. 2023.
• Noticias Telemundo Ahora: Launched in May 2024, amassed 3.2 million hours, delivering record highs during October and November’s during the presidential election coverage.

YouTube:

• Telemundo outperformed Univision by more than double the subscribers and +61% more views on YouTube. Telemundo reached 65 million subscribers and 1.2 billion video views in 2024 year-to-date.
• Telemundo channels generated 992 million video views (+13% YoY) and 154 million hours consumed (+29% YoY) in 2024, fueled by growth in livestream consumption and top channels.

ComScore Social:

• Telemundo Owned Accounts generated a record high 7 billion social views (+141% YoY), more than doubling its viewership compared to 2023 across TikTok, Instagram, Facebook, and Twitter.

Sourcing: Nielsen Panel, LSD; 1/1/24-12/15/24, 12/26/22-12/31/23; P2+ and A18-49 (000); strict dayparts excluding specials and sports events used for Mon-Sun 7-11PM, Mon-Fri 10-11PM, and Mon-Fri 1-5PM.

Adobe Analytics, NBCU FAST Partner Dashboards, ListenFirst, YouTube Studio, Meta Business Suite, Twitter Media Studio, TikTok Analytics Live Center, and Instagram Insights, ComScore Social, 1/1/2024 – 11/30/2024.