"Primetime in Paris" on NBC and Peacock to Deliver Most Entertaining and Compelling Action Every Night of Paris Olympics
Primetime in Paris Will Open with Gold Medal Victories and Feature an “Event of The Night” to Cover the Biggest Stars and Competitions with Limited Commercial Interruption
June 26, 2024
Primetime in Paris on NBC and Peacock
NBCUniversal is re-imagining its Olympic primetime coverage for the Olympic Games Paris 2024 and renaming its signature show, Primetime in Paris, which will deliver enhanced storytelling and bring viewers closer to the Olympics than ever before every single night on NBC and Peacock.
Mike Tirico will host Primetime in Paris from Paris’ famed Trocadero, with the iconic Eiffel Tower and River Seine serving as the backdrop for NBCU’s Olympic primetime coverage.
Following are highlights of what viewers can expect on Primetime in Paris on NBC and Peacock:
Main Title Sequence
Each night’s Primetime in Paris will open with a cinematic main title sequence – created in partnership with award-winning studio Imaginary Forces – set to a new rendition of the iconic Olympic theme, Bugler’s Dream, setting the tone for the re-imagined primetime presentation which will evolve each night to highlight major moments and storylines.
Gold Medal Victories
Primetime in Paris will typically begin with a gold medal victory from competition that day, showcasing a life-changing victory within the first 10 minutes of the program.
Event of the Night
Each night’s Primetime in Paris will be punctuated by the “Event of the Night” in the show’s third hour, tapping into NBCU’s storytelling firepower to dive deep on the Games’ biggest stories and competitions with limited commercial interruption.
Enhanced Access and Technology
Primetime in Paris will bring viewers behind the scenes with unprecedented athlete access – including athlete-generated content, going inside the Olympic Village with medalists, mic’d up athletes with their families – to showcase the defining moments of the Games through innovative technology with in-depth analysis that advances and completes the story.
Snoop Dogg
Global megastar Snoop Dogg will be a part of Primetime in Paris most nights, joining Tirico with a report after a day of attending Olympic competitions, visiting with Olympic athletes and their friends and families, and exploring the unique sights and sounds that only Paris has to offer.
Primetime in Paris will also feature a revamped graphic treatment and imagery in and around Paris, showcasing the beauty of the City of Light from a more up-close-and-personal level for the audience at home.
The reimagined primetime show will follow NBCU’s most extensive daytime coverage for a European Olympic Games. Every day, NBC and Peacock will provide Olympic fans with at least nine hours of daytime coverage of the Summer Games’ most exciting events, including live finals coverage of swimming, gymnastics, track & field, and more. With Paris six hours ahead of the United States’ eastern time zone, the daytime takeover will feature that day’s most popular events live on NBC in the morning and afternoon. Paris 2024 will have more programming hours on the NBC broadcast network than any previous Olympics.
In Paris this summer, the world’s greatest athletes will compete against the backdrop of one of the most beautiful cities in the world where the modern Olympic Games were conceived 130 years ago. This will be the third time Paris has hosted the Olympics (1900 and 1924), tying London for the most as a Summer Games host. Los Angeles (1932, 1984) will tie those two cities when it hosts the first Summer Games in the U.S. in 32 years in 2028.
The Paris organizers are reimagining the Games to make them more accessible to the public and to showcase their city to the world. In a first, competitions will be held amidst iconic Parisian landmarks – beach volleyball at the Eiffel Tower, equestrian at the Palace of Versailles, and urban sports at Place de la Concorde. The surfing competition will take place nearly 10,000 miles from Paris in Tahiti, a part of French Polynesia.
The NBC broadcast network and streaming service Peacock will be the company’s primary platforms for its coverage of the Olympic Games Paris 2024, scheduled for July 26-Aug. 11. Click here for more linear programming information and here for more about the Olympic experience on Peacock. NBC and Peacock will present live coverage of the Opening Ceremony on Friday, July 26, beginning at Noon ET. Telemundo will provide Spanish-language coverage beginning at 1 p.m. ET. Primetime coverage will begin at 7:30 p.m. ET/PT on NBC and Peacock.
NBCUniversal owns the U.S. media rights to the Olympic Games through 2032, which are scheduled for Paris (2024), Milan Cortina (2026), Los Angeles (2028) and Brisbane (2032). The host city for the 2030 Olympic Winter Games has not yet been chosen.
