NBCUniversal Delivers Highest Olympic and Paralympic Advertising Revenue in History for Paris 2024

July 31, 2024

NBCUniversal Olympic and Paralympic Advertising Revenue Makes History

For the Paris 2024 Olympic and Paralympic Games, NBCUniversal secured more advertisers than the 2016 Rio Games and 2020's Tokyo Games combined. More than 70% of advertisers for the 2024 Summer Games are new, with nearly half a billion dollars coming from first-time sponsors. Overall, digital ad revenue more than doubles Tokyo digital, setting a record high for NBCUniversal.

To learn more about NBCUniversal's Advertising and Partnerships, visit NBCUTogether.

The 2024 Paris Games have delivered a uniquely powerful halo for brands at an incredible scale with a highly engaged and passionate audience. We are proud to have secured the highest Olympic and Paralympic advertising in the history of the Games, and are grateful to our advertisers for their partnership. Together, we have innovated the advertising experience with authentic and inspirational creative that is leaving a lasting impact on consumers.

— Mark Marshall, Chairman, Global Advertising & Partnerships, NBCUniversal

How to Watch The Olympic Games Paris 2024 Across NBCUniversal

NBCU will surround this unprecedented Olympic presentation with its most comprehensive coverage plan ever. HERE are all the ways for U.S. viewers to watch the 2024 Paris Olympics.

Every day during the Summer Olympics, NBC will offer fans at least nine hours of daytime coverage of the Games’ most exciting events, including live finals coverage of swimming, gymnastics, track and field, and more. Considering the time difference (Paris is six hours ahead of the U.S.’s eastern time zone), fans will be able to watch the day’s most popular events live on NBC in the morning and afternoon. NBC will also deliver an enhanced Olympics primetime show each night, providing three hours of must-see entertainment.

In addition, every event from the Summer Olympics will be broadcast live on Peacock, which will be home to an innovative Olympics hub that will include "curated rails of live and upcoming events, dedicated in-depth hubs for nearly 40 sports, medal standings and an interactive schedule. Telemundo and Universo will also present more than 315 hours of LIVE apanish-language coverage of the Summer Games of the XXXIII Olympiad

To learn more about the Olympics at NBCUniversal, visit our Olympics Hub.