NBC Sports NEXT's SportsEngine Play Launches New 'Kids Guide to the 2024 Paris Olympic & Paralympic Games' Giving Parents and Their Families a Free and Fun Way to Enjoy TV and Streaming Coverage of the Summer Games
Free, Downloadable Guide Designed to Elevate the Viewing Experience, Helping Families Build Connections and Memories by Watching the Paris Olympic Games Together
July 22, 2024
SportsEngine Play, NBC Sports Next’s leading youth technology brand, today unveiled the new edition of its award-winning Kids Guide to the 2024 Paris Olympic & Paralympic Games, a fun and interactive resource for families with kids to create shared experiences watching television and streaming coverage of one of the most-anticipated and most-watched sporting events in the world. The guide is available to download HERE.
“Our Kids Guide is a great complement for parents and kids to create shared experiences and celebrate the emotions and excitement the Olympics and Paralympics will surely bring by watching together,” said Will McIntosh, President, NBC Sports Next. “This initiative fits perfectly with SportsEngine’s mission to connect kids and families to sports, and what better way than to make those connections by joining the world in watching the Paris Games?”
Chock full of fun facts, as well as eye-catching graphics and photography geared toward ages 7-12, the Kids Guide – free and downloadable – features all 39 Olympic sports and all 22 Paralympic sports captured in 110 pages. Each sport has its own page, which includes an introduction to the sport, facts and trivia, and athlete profiles. The guide also includes various activities, like games and puzzles, coloring, quizzes and more, as well as information about how to watch NBCUniversal’s coverage of the events.
The guide provides families with the opportunity to discuss the history of the Olympic Games, including iconic symbols, origin of the Opening and Closing Ceremonies, and the promotion of clean and safe competition. Families will learn about the host city of Paris, also known as “La Ville Lumière” – or “The City of Light” – and get introduced to the Olympic and Paralympic mascots.
SportsEngine, part of the NBC Sports Next portfolio of brands, is a leading provider of technology for youth and amateur sports, helping clubs, leagues and teams better manage their activities through easy-to-use technology platforms. SportsEngine Play was launched in October 2023 as the first subscription streaming service for youth and amateur sports, which also features a comprehensive library of player development and training content.
NBC and Peacock will be NBCUniversal’s primary platforms for its coverage of the 2024 Paris Olympic Games, scheduled for July 26-Aug. 11, and the Paralympics, which will take place Aug. 28-Sept. 8. Peacock will feature live coverage of all events, all NBC programming, replays, clips and more, the most comprehensive Olympics streaming destination in U.S. media history, which will provide families with ample opportunities to follow along with the Kids Guide.
NBC and Peacock will present live coverage of the Opening Ceremony on Friday, July 26, beginning at noon ET. Telemundo will provide Spanish-language coverage beginning at 1 p.m. ET. Primetime coverage will begin at 7:30 p.m. ET/PT on NBC and Peacock.
Additionally, NBC television network’s live coverage of the 2024 Paris Olympics Opening Ceremony will be presented in more than 150 IMAX theater locations throughout the U.S on July 26. Starting on July 27, select daytime hours for NBC television network’s daytime live coverage of the 2024 Paris Olympics will be shown in 160 AMC Theatres locations nationwide. Tickets for IMAX and AMC presentations are available now at Fandango.
Stay up to date with all NBC Olympics content with our Olympics Hub.
