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Comcast NBCUniversal Named to Fast Company’s Most Innovative Companies List

The list recognized the company’s innovation during the 2024 Paris Olympics and Paralympics, ranking #2 in the Media and News Category.

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March 18, 2025

Fast Company named Comcast NBCUniversal to its Most Innovative Companies list for 2025, ranking #2 in the Media and News category. The 2024 Paris Olympics and Paralympics were a milestone moment for Comcast NBCUniversal, delighting fans across the country and driving massive viewership and engagement across our broadcast and cable networks, digital, social media, and streaming on Peacock. 

The 2024 Paris Olympics and Paralympics were an example of how the entire company came together. At NBCUniversal— the teams across Sports, Peacock, News, Ad Sales, Distribution, Telemundo, and our Studio and Parks businesses — delivered the most innovative, biggest, and most complex Olympics in history. On the Xfinity side, we presented new viewing innovations, and once again showcased our unique ability to work across our businesses to bring all the incredible stories and action home with the most comprehensive viewing experience in history. This award is the result of thousands of employees working together to deliver innovation to millions of viewers.

This year’s list shines a spotlight on businesses that are shaping industry and culture through their innovations to set new standards and achieve remarkable milestones in all sectors of the economy. 

To determine honorees, Fast Company’s editors and writers review companies driving progress around the world and across industries, evaluating thousands of submissions through a competitive application process. The result is a globe-spanning guide to innovation today, from early-stage startups to some of the most valuable companies in the world.