Match Group Gets Streamy with Peacock
June 22, 2023
Agreement Brings Companies Together for Contextual Advertising and Customer Benefits
NEW YORK and DALLAS – June 22, 2023 – Match Group, a leading provider of digital technologies designed to help people make meaningful connections, and Peacock, one of the most complete streaming platforms, across genres are launching a partnership, leveraging Peacock’s programming and Match Group’s portfolio of brands, to offer users exclusive benefits and experiential opportunities. The companies celebrated the kick-off with a new brand campaign launching today with the tagline “Find someone to get streamy with.”
Match Group and Peacock will partner on in-app, experiential, and social contextual content that will align Peacock’s programming and characters with dating brands like Tinder, Match, OkCupid, BLK, Chispa, and Plenty of Fish. Participating apps’ members will be eligible for time-bound offers from Peacock. Consumers can redeem their first Peacock offer in app now.
“A favorite TV show or movie is an important connecting passion point when it comes to singles uncovering a reason to bond. We're delighted to announce our partnership with Peacock to bring more of those moments of connection to our members,” said Peter Foster, GM of Global Advertising and Brand Solutions at Match Group. “We are the perfect platform for Peacock to reach their core consumers while they are in the discovery mindset.”
“Peacock and Match Group are two fun and relevant brands that millions of people have come to rely upon whether to be entertained, informed or to find love,” said Michael Srour, Senior Vice President, Partner Marketing, Peacock. “We hope to bring Match Group’s users together through engaging content using the rich characters and storylines of Peacock.”
Match Group and Peacock previously partnered on a Halloween experiential date night and exclusive offer for Tinder members themed, “Looking for a Boo?” The companies also collaborated on creative, editorial and giveaways to celebrate the launches of “Bel-Air” season two and “The Best Man: Final Chapters.”
About Match Group
Match Group (NASDAQ: MTCH), through its portfolio companies, is a leading provider of digital technologies designed to help people make meaningful connections. Our global portfolio of brands includes Tinder®, Hinge®, Match®, Meetic®, OkCupid®, Pairs™, PlentyOfFish®, Azar®, Hakuna™, and more, each built to increase our users' likelihood of connecting with others. Through our trusted brands, we provide tailored services to meet the varying preferences of our users. Our services are available in over 40 languages to our users all over the world.
About Peacock
Peacock is NBCUniversal’s streaming service. Peacock delivers a world-class slate of exclusive originals, on-demand libraries of hit TV shows, plus critically acclaimed films from the vaults of Universal Pictures, Focus Features, DreamWorks Animation, Illumination, and Hollywood’s biggest studios. In addition, Peacock taps into NBCUniversal’s unmatched ability to deliver a broad range of compelling topical content across news, sports, late-night, Spanish-language, and reality. NBCUniversal is a subsidiary of Comcast Corporation.
Media Contacts
Pat Bunting
Peacock
201-815-9733
Match Group
