Kelly Campbell

As President of Peacock and Direct-to-Consumer, Kelly Campbell is responsible for growing and elevating NBCUniversal’s streaming business and spearheading go-forward strategy for the platform.  

Campbell oversees all facets of the Peacock business, fostering a culture of ambition and collaboration to deliver record growth for the platform. Under her leadership, Peacock has: made media history by successfully hosting the most-streamed live event to-date with the first streaming-exclusive NFL playoff game; set the industry standard for streaming live sports with its interactive 2024 Olympic hub resulting in record-breaking viewership; and catapulted the brand into the cultural zeitgeist on the heels of breakout hits including Poker Face, The Traitors and Love Island USA. 

Prior to joining Peacock in 2021, Campbell was President of Hulu, where she led the SVOD and live-TV streaming businesses, following a role as Hulu’s Chief Marketing Officer. Previously, Campbell spent more than a decade at Google in marketing leadership roles across the Google Ads and Google Cloud businesses.  

Campbell, a graduate of Harvard Business School and Vanderbilt University, currently serves on the Board of Directors of Urban Outfitters Inc.