TODAY Celebrates NBC's 100th Anniversary with 2026 Halloween Costumes Inspired by Iconic NBC Shows

On November 15, 1926, NBC made its debut with a four-hour radio broadcast, marking the beginning of a century of storytelling, innovation and shared cultural moments. 

A century later, NBC continues to connect millions of Americans through its news, sports and entertainment programming. As the network approaches its 100th anniversary, TODAY is marking a major milestone of its own, ranking as the No. 1 morning show in both total viewers and the key A25–54 demographic in October 2026. The program delivered its largest October total viewer advantage over Good Morning America in 15 years and remains the only morning show to grow its total audience year over year, with nine consecutive months of growth.

The milestone reflects the enduring connection between NBC and generations of audiences, from the network's earliest broadcasts to the programs and personalities that continue to shape American culture today.

The Theme for 2026 Is: NBC Halloween!

Now, 100 years later, the broadcast network has risen to the top of the ranks, becoming one of the most renowned media companies in the world.

Through the decades, NBC has aired some of television’s most iconic programs including Seinfeld, Cheers, The Office, ER, Law & Order, Parks and Recreation, The Golden Girls, Friday Night Lights and The West Wing, among countless others.

The network is also home to celebrated events such as the Macy’s Thanksgiving Day Parade, the Rockefeller Center Christmas Tree Lighting and, of course, the Olympics.

Join Savannah Guthrie, Craig Melvin, Al Roker and Jenna Bush Hager – or shall we say, the TODAY show's biggest fans – as they tour 30 Rockefeller Center, the network’s iconic headquarters, and take a trip down NBC memory lane in this year’s Halloween extravaganza!