Starbucks Releasing 'Wicked' Drinks Inspired by the Upcoming Universal Pictures Film
The Starbucks drinks that come out today marks the first time the company has ever released drinks inspired by a film.
October 22, 2024
Starbucks Defies Gravity with New Beverages Inspired by Universal Pictures' Wicked
Starbucks fans and Ozians are in for a fantastical experience, as Starbucks is partnering with Universal Pictures to celebrate the new cinematic event, Wicked. Through this partnership, the film’s themes of connection, belonging and joy come to life through exclusive Starbucks beverages and merchandise.
On Tuesday, Oct. 22, Starbucks customers in the U.S., Canada and select international markets can experience the magic of the collaboration inspired by Oz and its beloved characters and places, including the Emerald City. With new beverages, merchandise and more, Starbucks and Wicked fans have much to look forward to, because of course, pink goes good with green.
Flying into Starbucks stores for a limited time are two new handcrafted beverages inspired by Oz’s iconic duo, Glinda and Elphaba.
Glinda’s Pink Potion
This fantabulous creation features a Mango Dragonfruit Starbucks Refreshers® Beverage hand-shaken with creamy coconut milk, ice and a scoop of real, freeze-dried dragonfruit. Topped with silky-smooth nondairy strawberry cold foam, the drink is finished with an Oz-dusting of magic (colorful candy sprinkles).
“When dreaming up this beverage, we were inspired by Glinda’s bright character and of course her iconic association with all things pink,” said Natalia Vasquez, Starbucks beverage developer. “This colorful beverage is topped with a nondairy cold foam infused with strawberry puree to add even more pops of pink, along with colorful candy sprinkles for a drink that is as vibrant as Glinda herself.”
Elphaba’s Cold Brew
This thrillifying creation features Starbucks Cold Brew, a custom blend of beans grown to steep long and cold, handcrafted in small batches daily, for a super-smooth flavor. The Cold Brew is sweetened with peppermint-flavored syrup, topped with silky-smooth nondairy matcha cold foam and colorful green candy sprinkles for an Oz-dusting of magic.
“We were inspired by Elphaba’s bold energy and stunning green skin when creating this recipe,” said Rosalyn Batingan, Starbucks beverage developer. “Our signature cold brew gets an unexpected twist of peppermint topped with a nondairy matcha cold foam for a touch of Elphaba’s famous green, finished with colorful candy sprinkles.”
Starbucks Wicked Merchandise
As part of Starbucks partnership with Universal Pictures to celebrate the upcoming holiday release of the new cinematic event, Wicked, Starbucks is sharing a preview of new drinkware and Starbucks Card designs inspired by the land of Oz, including the Emerald City, and its beloved characters.
Starting November 7, participating stores in the U.S., Canada and select international markets will offer an assortment of cold cups, tumblers, keychains and more. The wickedly giftable collection showcases shades of vibrant pink, bold green and glistening gold, and is available for a limited time, while supplies last.*
Elphaba's Starbucks Collection
Embrace the magic and mystery of Oz with these bold and enchanting pieces!
Glinda's Starbucks Collection
Add a touch of magic and sparkle to your day with these enchanting items inspired by Glinda the Good Witch!
Emerald City Starbucks Collection
Inspired by the Emerald City, these will add a spellbinding touch to any drink.
Wicked Discovery Series Collection
Starbucks beloved Discovery Series – a collection of merchandise that tells stories of each location through its iconic landmarks, unique food, local activities and people – has gone to Oz with new Ozian locations including Munchkinland, Emerald City and Shiz University. Available for purchase individually as 14 oz ceramic mugs or as a set of three 2 oz demi mugs, exclusively at Universal Theme parks in the U.S.
*Merchandise assortment and availability will vary by location.
More Wicked Product Collaborations
Fans will be transported to the musical world of Oz through a wide range of merchandise from Universal Products & Experiences celebrating the release of Universal Pictures’ Wicked in theaters on November 27, 2024.
The vibrant world in which the untold story of Elphaba and Glinda takes place has inspired innovative products with licensees and retailers worldwide, including apparel, accessories, footwear, home décor, beauty, toys, role play, publishing, collectables and more. Check out the global line up of all Wicked product collaborations here.
How To Watch Wicked
Universal Pictures’ Wicked releases in theaters on November 27, 2024. Tickets for Wicked are on sale now on Fandango.
Wicked, the untold story of the witches of Oz, stars Emmy, Grammy and Tony winning powerhouse Cynthia Erivo as Elphaba, a young woman, misunderstood because of her unusual green skin, who has yet to discover her true power, and Ariana Grande as Glinda, a popular young woman, gilded by privilege and ambition, who has yet to discover her true heart. The two meet as students at Shiz University in the fantastical Land of Oz and forge an unlikely but profound friendship.
Following an encounter with The Wonderful Wizard of Oz, their friendship reaches a crossroads and their lives take very different paths. Glinda's unflinching desire for popularity sees her seduced by power, while Elphaba's determination to remain true to herself, and to those around her, will have unexpected and shocking consequences on her future.
Their extraordinary adventures in Oz will ultimately see them fulfill their destinies as Glinda the Good and the Wicked Witch of the West.
