Saturday Night Live Announces Presenting Sponsors For its Historic 50th Anniversary Season

Saturday Night Live, NBC’s legendary live sketch comedy show, which first aired in October 1975, will be celebrating its 50th anniversary in 2025.

May 21, 2024

NBCUniversal announced the presenting sponsors for “Saturday Night Live’s” 50^th Anniversary Season which will include Allstate, L’Oreal Groupe, T-Mobile, and Volkswagen of America. T-Mobile, who has been a sponsor of “Saturday Night Live” for two consecutive seasons, expands their current partnership for the 50^th anniversary.

Throughout the season, these brands will celebrate generations of comedic talent through curated custom content and experiences across NBCUniversal’s portfolio.

Saturday Night Live’ is a cultural institution that has been etched into NBCUniversal’s storied history. For five decades, ‘SNL’ has been one of the most desired properties for marketers, and we are thrilled to have these Presenting Sponsors join us for the 50^th anniversary season as we honor this iconic show.

— Mark Marshall, Chairman, NBCUniversal Global Advertising & Partnerships

The network announced May 10 that they will be celebrating the milestone anniversary with "SNL50 Primetime Special," a three-hour show on Sunday, Feb. 16 from 8-11 pm.