Samsung Partners with Universal Pictures on Exclusive Music Frame WICKED Edition

Samsung and Universal Pictures are helping Wicked fans “unlock the music within” through Music Frame WICKED Edition, a customizable wireless speaker that blends into any environment and offers spellbinding surround sound. Samsung worked in partnership with Universal Pictures to create the limited-edition product, offering an enchanting new way to enjoy every note from the film’s blockbuster soundtrack. Music Frame WICKED Edition is available on Samsung.com and for a limited time, buyers can save $150 on their purchase.

Taking Flight on a Magical Partnership

Music Frame WICKED Edition offers a unique combination of functionality and aesthetic appeal. It includes a WICKED edition Photo Frame with three photo cards featuring autographs and images of the film’s beloved characters, including one exclusive picture only available with Music Frame WICKED Edition.

Further enhancing the experience, Music Frame WICKED Edition comes with a specially designed limited edition Wicked-themed bezel and customized Wicked-themed packaging, adding an extra touch of excitement and making the unboxing experience truly enchanting.

In celebration of its partnership with Samsung, Universal Pictures created a special Music Frame WICKED Edition wall for the film’s press junket, where it stood alongside instantly recognizable sets such as the Yellow Brick Road, Munchkinland, Shiz University dorm rooms, Emerald City and more.

Nine Music Frame WICKED Editions were used to create the wall, three of which displayed the official photo cards, while another six showed off behind-the-scenes photos from the Wicked film set. Later on, as the stars walked the carpet at the Wicked premiere in Los Angeles, Music Frame WICKED Edition was featured in a product display of key Wicked partners.

Notably, Samsung is also pulling out all the stops to promote the Wicked film and its wickedly beautiful speaker. That includes a thrillifying digital ad in New York City’s Times Square, showcasing the magic to millions that pass through each day. Plus, at select retailers, Samsung TVs are wowing shoppers with 8K Wicked content – leveraging their breathtaking picture quality and immersive sound to take viewers on a broom ride through the world of Oz.

Elevating Homes with Discreet Design, Immersive Sound and Smart Features

Music Frame WICKED Edition is fully customizable, allowing users to effortlessly match their home decor with photo frames and optional art panels. The sleek and slim design, combined with a discreet wall-mount bracket and slim power cable, ensures Music Frame WICKED Edition blends seamlessly into any environment.

With its rich, immersive sound, Music Frame WICKED Edition enables users to transform their living space into a surround sound haven. Equipped with Dolby Atmos technology, it creates a multidimensional audio experience that brings every note and sound to life. Music Frame can also work closely with other compatible Samsung screens and soundbars using Q-Symphony, which offers a more immersive, three-dimensional sound experience.

Boasting two-channel 120W sound quality, Music Frame WICKED Edition incorporates clear and powerful sound via SpaceFit Sound Pro for optimized audio based on the acoustics of a given room, as well as Adaptive Sound that adjusts audio settings based on content to deliver premium audio performance. These features ensure that Music Frame WICKED Edition offers exceptional sound quality and versatility, making it a perfect addition to any home.

The built-in Alexa and Chromecast offer easy smart home integration with supported devices, while Airplay and Tap Sound^[4] provide seamless connectivity with Android and iOS. Versatile connectivity options — including Bluetooth, Wi-Fi, and Optical — ensure Music Frame WICKED Edition will meet all audio needs.

Universal Pictures’ Wicked is in theaters now and Music Frame WICKED Edition is available on Samsung.com for a special promotional price of $299.99.

About Universal Pictures’ Wicked

One of the most beloved and enduring musicals on the stage, Wicked makes its journey to the big screen as a spectacular cinematic event this holiday season. 

Directed by acclaimed filmmaker Jon M. Chu (Crazy Rich Asians, In the Heights), Wicked is the first chapter of a two-part immersive, cultural celebration. Wicked Part Two is scheduled to arrive in theaters on November 21, 2025. 

Wicked, the untold story of the witches of Oz, stars Emmy, Grammy and Tony winning and Oscar^®-nominated powerhouse Cynthia Erivo (Harriet, Broadway’s The Color Purple) as Elphaba, a young woman misunderstood because of her green skin who has yet to discover her true power, and Grammy-winning, multi-platinum recording artist and global superstar Ariana Grande as Glinda, a popular young woman gilded by privilege who has yet to discover her true heart.  

The two meet as students at Shiz University in the fantastical Land of Oz and forge an unlikely but profound friendship. Following an encounter with The Wonderful Wizard of Oz, their friendship reaches a crossroads and their lives take very different paths. Their extraordinary adventures in Oz will ultimately see them fulfill their destinies as Glinda the Good and the Wicked Witch of the West.

The film also stars Oscar^® winner Michelle Yeoh as Shiz University’s regal headmistress Madame Morrible; Olivier Award winner and Emmy nominee Jonathan Bailey (Bridgerton, Fellow Travelers) as Fiyero, a roguish and carefree prince; Tony nominee Ethan Slater (Broadway’s Spongebob Squarepants, Fosse/Verdon) as Boq, an altruistic Munchkin student; Marissa Bode in her feature-film debut as Nessarose, Elphaba’s favored sister; and pop culture icon Jeff Goldblum as the legendary Wizard of Oz. 

The cast of characters includes Pfannee and ShenShen, two conniving compatriots of Glinda played by Emmy nominee Bowen Yang (Saturday Night Live) and Bronwyn James (Harlots); a new character created for the film, Miss Coddle, played by Tony nominee Keala Settle (The Greatest Showman) and four-time Emmy winner Peter Dinklage (Game of Thrones) as the voice of Dr. Dillamond.

Wicked is produced by Marc Platt p.g.a. (La La Land, The Little Mermaid), whose films, television shows and stage productions have earned a combined 46 Oscar^® nominations, 58 Emmy nominations and 36 Tony nominations, and by multiple Tony winner David Stone (Kimberly Akimbo, Next to Normal), with whom Platt produced the blockbuster Wicked stage musical. The executive producers are Stephen Schwartz, David Nicksay, Jared LeBoff, Winnie Holzman and Dana Fox. 

Wicked is based on the generation-defining musical stage play with music and lyrics by legendary Grammy and Oscar^® winning composer and lyricist Stephen Schwartz and book by Winnie Holzman, from the bestselling novel by Gregory Maguire. The screenplay is by Winnie Holzman and Winnie Holzman & Dana Fox. The film score is by John Powell & Stephen Schwartz, with music and lyrics by Stephen Schwartz. 

The Broadway stage musical is produced by Marc Platt, Universal Pictures, the Araca Group, Jon B. Platt and David Stone.