NBCUniversal Introduces "OLI" -- AI-Powered Chat to Help Viewers Seamlessly Find What They Want to Watch Throughout Olympic Games Paris 2024

Across NBCU’s Websites, OLI Conversationally Answers Users’ Questions to Enable Friction-Free Discovery of Paris Olympics Programming Including Real-Time Schedules for Events, Teams, Athletes, and Countries

July 29, 2024

NBCUniversal Introduces OLI for Olympic Games Paris 2024

NBCUniversal introduces “OLI,” an AI-powered logic system that helps viewers find when, where and how to watch their favorite live events and programming throughout NBCU’s coverage of the 2024 Paris Olympics.

Developed in partnership with Huge, a design and technology company, users navigating NBCU’s websites in the United States, including NBCOlympics.com. NBCSports.com, NBC.com, usanetwork.com, and today.com, can ask questions to OLI to seamlessly find up-to-date information on Paris Olympics programming.

Utilizing natural language chat, OLI is able to tell users when and where they can watch live Olympic events across NBCU’s broadcast and cable channels and streaming service Peacock, as well as how to find coverage of specific athletes, teams, and countries.

For example, if a viewer wants to know when basketball is on, OLI might say, “You’re in luck! The U.S. women’s basketball team plays Japan today at 3 p.m. ET live on USA Network and Peacock.”

Additionally, OLI can synthesize personalized best viewing options for users depending on the time of day, time zone, and event schedule.

The Paris Olympics are appointment viewing this summer, and ensuring viewers in the United States can quickly and easily find the sports, athletes, and countries they want to watch at any given moment is essential to our coverage. With literally dozens of Olympic events happening simultaneously and thousands of hours of programming, we are leveraging innovative technologies to solve for a true consumer need. OLI is implemented across our web platforms to simplify the viewer experience and allow fans to seamlessly access the events they love.

— Jenny Storms, Chief Marketing Officer, Entertainment and Sports, NBCUniversal

The NBC broadcast network and streaming service Peacock are the company’s primary platforms for its coverage of the Olympic Games Paris 2024. NBCU owns the U.S. media rights to the Olympic Games through 2032, which are scheduled for Paris (2024), Milan Cortina (2026), Los Angeles (2028) and Brisbane (2032). The host city for the 2030 Olympic Winter Games has not yet been chosen.

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