Fandango and IMAX Announce New Multi-Year Digital Ticketing Partnership

Under the agreement, Fandango and IMAX will collaborate on ticketing products and features across IMAX.com, the IMAX app, and Fandango platforms to enhance the user experience and ease of discovery for moviegoers seeking The IMAX Experience®. Both IMAX.com and the IMAX app relaunched in 2023.

The new agreement will provide users with faster mobile ticketing, higher film title sorting functionality, reserved seating, social ticketing, mobile payment technologies, and new tools that provide ticket buyers with innovative, one-of-a-kind ticket purchasing experiences. 

"We are thrilled to expand our relationship with IMAX, allowing Fandango to enhance the moviegoing experience for millions of our customers across the nation,” said Jerramy Hainline, EVP, Fandango. “This renewed agreement reinforces our dedication to providing the best theatrical experiences and bringing the magical world of cinema closer to the hearts of movie lovers.” 

“Moviegoers nationwide continue to show a growing preference for IMAX, with the Company delivering its best year ever at the Domestic box office in 2023,” said Mark Welton, Global President of IMAX Theatres. “Through this partnership with Fandango, we will continue to explore new, innovative ways for our fans to access IMAX and ensure that IMAX is the most premium, advanced way to experience cinema from the time you buy your ticket.” 

2023 was the highest grossing year ever for IMAX at the North American box office, and the company delivered over $1 billion at the global box office for only the third time in its history. Over one million Fandango customers purchased IMAX tickets in 2023 with the ticketing service selling more than 30% of the IMAX domestic gross box office for “Oppenheimer” during opening weekend, and over 25% for the film’s full theatrical run. “Oppenheimer” is nominated for 13 Academy Awards and is currently running in over 350 IMAX locations across the United States.