2024 Impact Report: Creating Content to Inspire Sustainable Change

June 04, 2024

At NBCUniversal, we leverage the reach of our programming in multiple ways to spotlight climate challenges facing our world, as well as solutions for a better future.  

During Earth Week in 2023, Peacock featured environmental content on the homepage for the first time. Content was organized by topics such as “Understanding Climate Change” and “Earth-Healing Solutions,” curated from the Peacock library to both inform viewers on the science behind climate change and offer solutions that provide hope and inspire action.

In TODAY Climate, Al Roker takes a deep dive into climate changes, extreme weather, strategies, and solutions, helping audiences understand the role of climate change in their daily lives, and what they can do about it.

From Script to Screen

Launched in 2023, the Universal Filmed Entertainment Group’s GreenerLight Program aims to institutionalize sustainability across the filmmaking process, from script to screen. For Universal Pictures, Focus Features, and DreamWorks Animation titles, the studio has committed to building a sustainability plan that considers ways to embed positive climate actions from the very beginning of the creative process. This includes script development, locations and set needs, production, on-screen behaviors, and distribution, as well as exploring potential collaborations with environmental organizations.

Partnering With Environmental Organizations

Beyond the script, we have the opportunity to engage audiences globally on sustainability while also amplifying the work of environmental organizations through initiatives such as public service announcements (PSAs).

Oceana

Filmmakers from DreamWorks Animation’s “Ruby Gillman, Teenage Kraken” teamed up with Oceana — the world’s largest international advocacy organization dedicated to ocean conservation — for a PSA that supports Oceana and its campaigns to protect and restore the world’s oceans.

Migration

“Migration,” a film from Illumination, is about a family of migrating ducks whose plans go awry. Through NBCUniversal’s Creative Impact Lab, the film’s team worked with International Bird Rescue, a nonprofit that rehabilitates injured aquatic birds, in developing a PSA created by students at the nonprofit Venice Arts.

Kung Fu Panda 4

In celebration of DreamWorks Animation’s beloved action- comedy franchise “Kung Fu Panda 4,” the World Wildlife Fund and DreamWorks teamed up to raise awareness about the plight of the real wildlife depicted in the film. The campaign encourages young people to be heroes in 
their own lives, reminding them, and us, of the power we have to make a difference.

Growing the Climate Pipeline

There is strength in numbers, and we continue to support people, both within our company and in the wider world, dedicated to creating stories that can inspire a better future.

NBCUniversal is a sponsor of the annual Hollywood Climate Summit, where filmmakers, activists, executives, and artists across the entertainment and media industries come together to engage and take action on climate change. The multiday conference includes workshops, talks, and community events. Under this partnership, NBCUniversal hosted Writing Climate: Pitchfest for TV and Film at the Universal Lot for the second time, bringing together creatives and executives for one-on-one sessions with the goal of elevating storytellers whose work envisions new possibilities for the world.

Learn More about Comcast NBCUniversal's sustainability efforts in our 2024 Impact Report.