Peacock Unveils its Viewing Experience For Olympic Games Paris 2024

March 20, 2024

Peacock’s viewing experience for the Olympic Games Paris 2024, which will be the most comprehensive streaming destination ever for the Olympic Games, will introduce industry-first interactive features that help fans navigate more than 5,000 hours of live coverage throughout the Games, including all 329 medal events. 

Unveiled at One24 technology conference, Peacock’s extensive Olympics hub will feature curated rails of live and upcoming events, dedicated in-depth hubs for nearly 40 sports, medal standings and an interactive schedule. Peacock also unveiled two new features coming to the platform – Peacock Live Actions and Peacock Discovery Multiview – that will help fans discover and engage with the Olympics and other live programming in new, innovative ways.

“The Paris Olympics will mark another major milestone for Peacock’s leadership in live streaming with an unprecedented viewing experience that demonstrates our commitment to our customers, clients and partners,” said Kelly Campbell, President, Peacock and Direct-to-Consumer, NBCUniversal. “Following the Games, these new features will extend to other live events, joining the growing list of interactive elements and ad innovations that continue to set Peacock apart.”

Peacock Live Actions

Peacock Live Actions is a new interactive tool that lets fans choose their own viewing journey during live and primetime coverage, and follow the events they are most interested in watching.  

Peacock Live Actions will come to life in programming like Gold Zone, the recently announced live whip-around show that will provide rolling coverage from 7am to 5pm ET, guiding viewers to the best and most exciting moments happening during the Paris Olympic Games. Through Peacock Live Actions on-screen prompts, fans watching Gold Zone will now be able to choose to continue watching the live feed of a specific event instead of staying with the Gold Zone coverage. 

Peacock Live Actions will also allow viewers watching the NBC Primetime simulcast to add upcoming events to their “My Stuff” list to watch later. 

Peacock Discovery Multiview

With up to 40 live events happening simultaneously, Peacock Discovery Multiview will offer an industry-first, enhanced four-view experience that helps users navigate to the most important events, with real-time on-screen descriptions from NBCU’s Olympic experts informing viewers about what is at stake, such as a medal event, an elimination risk or a first-time Olympian. In addition, a traditional Multiview experience featuring up to four matches on one screen will be available for sports such as soccer, track & field and wrestling. 

Both Multiview options will allow users to move around the screens, switch the audio and click through to watch full screen and dive deeper into the action.Peacock will offer up to four Multiview options concurrently, giving fans the opportunity to choose what they are most excited to watch. 

Peacock will be the first standalone streaming app to offer a Multiview experience across smart TVs, streaming devices, web browsers and tablets. Peacock will begin testing this feature during select events this spring.

Experience the Olympic Games Paris 2024 on Peacock

In addition to these new features, Peacock will provide fans with an intuitive, easy-to-navigate Olympics destination that will allow every kind of fan – both avid and casual – to view the Olympic Games in the way that best fits their interests or timetable. Features of Peacock’s Olympics hub include: 

• Spotlight of the biggest live events prominently displayed at the top of the screen when fans enter the Olympics hub.
• A “Browse by Sport” rail to allow fans to quickly find all live events, highlights and replays for their favorite competitions. Fans can easily jump between different sports hubs through connected navigation at the top of their screens.
• A new “Search by Star Athlete” feature, so fans can find live events or replays that include their favorite athletes, regardless of whether they are an individual competitor or part of a team sport. As in previous Olympics, fans can also search by sport, event and team, including country names and three-letter country codes.
• An enhanced Interactive Schedule, so fans can plan their Olympics viewing day-by-day, join events live, watch replays or add events to their “My Stuff” to watch later.
• Up-to-date Medal Standings sponsored by Delta for fans to keep track of every country competing in Paris.
• Peacock’s award-winning “Catch Up with Key Plays,” which allows fans to easily access key moments when joining an in-progress game or revisit their favorite plays, will now be available for basketball and golf, in addition to soccer. 

 As the most comprehensive Olympics streaming destination in U.S. media history, Peacock will feature live coverage of all events, all NBC programming, replays, clips and more.

In Paris this summer, the world’s greatest athletes will compete against the backdrop of one of the most beautiful cities in the world where the modern Olympic Games were conceived 130 years ago. This will be the third time Paris has hosted the Olympics (1900 and 1924), tying London for the most as a Summer Games host. Los Angeles (1932, 1984) will tie those two cities when it hosts the first Summer Games in the U.S. in 32 years in 2028.

NBCUniversal previously announced that NBC and Peacock will be the company’s primary platforms for its coverage of the 2024 Paris Olympic Games, scheduled for July 26-Aug. 11. Click here for more programming information and here for information about the Paralympics, which will take place Aug. 28-Sept. 8. 

NBC and Peacock will present live coverage of the Opening Ceremony on Friday, July 26, beginning at noon ET. Telemundo will provide Spanish-language coverage beginning at 1 p.m. ET. Primetime coverage will begin at 7:30 p.m. ET/PT on NBC and Peacock. 

NBCUniversal owns the U.S. media rights to the Olympic Games through 2032, which are scheduled for Paris (2024), Milan Cortina (2026), Los Angeles (2028) and Brisbane (2032). The host city for the 2030 Olympic Winter Games has not yet been chosen.